Marketing management

Marketing management: a cultural perspective

by Peñaloza, Lisa Toulouse, Nil Visconti, Luca M.

Type Book
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Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management.

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Title Statements

  • Full title :Marketing management : a cultural perspective / edited by Lisa Penaloza, Nil Toulouse, Luca M. Visconti.

Summary

Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management.

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Edition Statements

  • Publication Date:2019.
  • Edition:Second edition

Publication Statements

  • Publisher(s):Routledge
  • Place of Publication:London
  • Language:eng
  • Publication Date:2019.

The Physical Object

  • Description:584 pages : : illustrations

Edition Identifiers

  • ISBN:9781138561410, 113856141X
  • oclc:on1204570629
  • Dewey Decimal:658.8

Subjects

Business and Management Cross-cultural studies Export marketing Export marketing -- Cross-cultural stud… Marketing Marketing -- Cross-cultural studies Marketing -- Cross-cultural studies. --… Marketing -- Études transculturelles Marketing -- Études transculturelles. -… Marketing -- Management

Writers

Peñaloza, Lisa Toulouse, Nil Visconti, Luca M.

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