Marketing Manipulation

Marketing Manipulation

by Kamins, Michael

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Title Statements

  • Full title :Marketing Manipulation.

Edition Statements

  • Publication Date:1999.

Publication Statements

  • Publisher(s):Now Publishers
  • Place of Publication:Singapore
  • Language:eng
  • Publication Date:1999.

Notes

E. Written Framing of the Choice Alternatives.

The Physical Object

  • Description:1 online resource (252 pages)

Edition Identifiers

  • ISBN:9789813234710, 9813234717
  • oclc:on1048925901
  • LC Classification:HF5415.32
  • Dewey Decimal:381.3/3

Table of Contents

Intro; Contents; About the Author; Chapter 1. The Impact of the Marketing Environment; Chapter 2. System I Processing; A. Pound Cake?; B. System I Processing; Chapter 3. Cognitive Biases and System II Processing; A. System II Processing; B. The "Anchoring Effect"; C. Availability Cascade; D. The Bandwagon Effect (Herd Behavior Bias); E. Base Rate Fallacy; F. Choice Supportive or Confirmation Bias; G. The Denomination Effect; H. The Endowment Effect; I. The Framing Effect ("Money Illusion for Currency"); J. Escalation of Commitment; K. Sunk Cost Fallacy; L. Baader-Meinhof Effect.

M. "Mere Exposure Effect"N. Negativity Bias; O. Reactance; P. Rhyme-as-Reason Effect (Keats Heuristic); Q. Selective Perception; Chapter 4. Social Biases; A. False Consensus Effect; B. LakeWobegon Effect (Illusionary Superiority); C. Out-Group Homogeneity Bias; D. Self-Serving Bias; Chapter 5. Memory Biases; A. Schema Incongruence Effect; B. Context Effect; C. Egocentric Bias; D. Fading Affect Bias; E. Primacy and Recency Effect; E.1. Primacy; E.2. Recency; F. Spotlight Effect; G. Von Restorff Effect; H. Zeigarnik Effect; Chapter 6. The Problem of Inertia; A. Consumer Perspective.

B. Company PerspectiveC…

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Subjects

Consommateurs -- Comportement Consumer behavior Marketing -- Aspect psychologique Marketing -- Psychological aspects

Writers

Kamins, Michael

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