Marketing planning: strategy, environment and context

by Blythe, Jim

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Title Statements

Full title :Marketing planning : strategy, environment and context / Jim Blythe, Phil Megicks.

Summary

No further information has been provided for this title.

Edition Statements

Publication Date:©2010.
Edition:1st ed

Publication Statements

Publisher(s):Financial Times Prentice Hall
Place of Publication:Harlow, England
Language:eng
Publication Date:©2010.

The Physical Object

Description:xxi, 264 pages : : color illustrations ; : 27 cm

Edition Identifiers

ISBN:9780273724711, 0273724711
oclc:ocn501395789
LC Classification:HF5415.13
Dewey Decimal:658.8/02

Cover -- Marketing Planning -- Brief contents -- Contents -- Preface -- Guided tour -- Acknowledgements -- Introducing the running case study: The Eden Garden Tools Company Ltd -- Part 1 Introduction to Marketing Planning -- Marketing and marketing planning -- The Eden Garden Tools Company Ltd -- Objectives -- Introduction -- Marketing as a business philosophy -- Marketing and other business functions -- Relationships in marketing-oriented firms -- Competitive advantage and the management of exchange -- The purpose of marketing planning -- The role of the marketer in planning -- Stages of the marketing planning process -- Content and structure of a marketing plan -- Summary -- The Eden Garden Tools Company Ltd -- Review questions -- Case study: JJB Sports -- References -- Marketing plans and objectives -- The Eden Garden Tools Company Ltd -- Objectives -- Introduction -- Corporate objectives -- Other objectives -- Marketing plans and corporate plans -- Aims and objectives -- Summary -- The Eden Garden Tools Company Ltd -- Review questions -- Case study: Richer Sounds -- References -- Drivers of marketing planning -- The Eden Garden Tools Company Ltd -- Objectives -- Introduction -…