Marketing planning

Marketing planning

by Blythe, Jim

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Title Statements

  • Full title :Marketing planning / Jim Blythe,... Phil Megicks,....

Edition Statements

  • Publication Date:cop. 2010.

Publication Statements

  • Publisher(s):Pearson Education
  • Place of Publication:Essex
  • Language:eng
  • Publication Date:cop. 2010.

The Physical Object

  • Description:1 vol. (xxi-264 p.) : : ill., couv. ill. en coul. ; : 27 cm.

Edition Identifiers

  • ISBN:9780273724711 (br), 0273724711 (br)
  • oclc:ocn690834338
  • Dewey Decimal:658.802

Subjects

Marketing -- Gestion Marketing -- Management Marketing -- Planification Marketing -- Planning Marketing -- Technique Marketing stratégique Planification stratégique

Writers

Blythe, Jim Megicks, Phil

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