Marketing research

Marketing research

by Aaker, David A., (David Allen)

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Title Statements

  • Full title :Marketing research / David A. Aaker [and others].

Edition Statements

  • Publication Date:©2013 [i.e. 2012]
  • Edition:11th ed

Publication Statements

  • Publisher(s):Wiley
  • Place of Publication:Hoboken, NJ
  • Language:eng
  • Publication Date:©2013 [i.e. 2012]

Notes

First ed.: 1980.

The Physical Object

  • Description:XIV, 647 pages : : illustrations ; : 26 cm

Edition Identifiers

  • ISBN:1118156633, 9781118156636, 9781118321812, 1118321812
  • oclc:ocn821206679
  • LC Classification:HF5415.2 .M37 2013
  • Dewey Decimal:658.83

Subjects

Leermiddelen (vorm) Marketing Marketing -- Recherche Marketing research Marknadsundersökning Marktonderzoek

Writers

Aaker, David A., (David Allen)

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