Marketing research

Marketing research

by Burns, Alvin C.

Type Book
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"The Eighth Edition of Marketing Research continues to provide students with a znuts and boltsy introduction to the field of marketing research. Intended for students with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data. This new edition has been condensed and reorganized for a more streamlined approach. An integrated case study throughout the text helps students relate the material to the real world--and their f…

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Title Statements

  • Full title :Marketing research / Alvin C. Burns, Ann Veeck, Ronald F. Bush.

Summary

"The Eighth Edition of Marketing Research continues to provide students with a znuts and boltsy introduction to the field of marketing research. Intended for students with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data. This new edition has been condensed and reorganized for a more streamlined approach. An integrated case study throughout the text helps students relate the material to the real world--and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies."--Publisher's website.

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Edition Statements

  • Publication Date:©2017
  • Edition:8th edition

Publication Statements

  • Publisher(s):Pearson Education
  • Place of Publication:Harlow, Essex
  • Language:eng
  • Publication Date:©2017

Notes

"Global edition."

The Physical Object

  • Description:xxxv, 572 pages ; : 25 cm

Edition Identifiers

  • ISBN:9781292153261, 1292153261
  • oclc:on1060195883
  • LC Classification:HF5415.2 .B937 2017

Subjects

Marketing -- Recherche Marketing research

Writers

Burns, Alvin C. Bush, Ronald F. Veeck, Ann

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