Marketing

Marketing: the core

by Kerin, Roger A.

Type Book
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Title Statements

  • Full title :Marketing : the core / Roger A. Kerin ; Steven W. Hartley.

Edition Statements

  • Publication Date:2016.
  • Edition:6. ed

Publication Statements

  • Publisher(s):McGraw-Hill
  • Place of Publication:New York, NY
  • Language:eng
  • Publication Date:2016.

The Physical Object

  • Description:XLII, 531 Seiten : : zahlreiche Illustrationen

Edition Identifiers

  • ISBN:007772903X, 9780077729035
  • oclc:ocn905008715
  • LC Classification:HF5415
  • Dewey Decimal:658.8

Subjects

Marketing Marketingmanagement

Writers

Kerin, Roger A. Hartley, Steven W.

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