Millennials with kids: marketing to this powerful and surprisingly different generation of parents

by Fromm, Jeff

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Title Statements

Full title :Millennials with kids : marketing to this powerful and surprisingly different generation of parents / Jeff Fromm and Marissa Vidler.

Edition Statements

Publication Date:2015.

Publication Statements

Publisher(s):AMACOM, American Management Association
Place of Publication:New York, NY
Language:eng
Publication Date:2015.

The Physical Object

Description:240 pages

Edition Identifiers

ISBN:9780814436585, 0814436587
oclc:ocn966574077
LC Classification:HF5415.332.Y66
Dewey Decimal:658.8

Foreword -- Acknowledgments -- Introduction -- Who are they now? -- Welcome to the ization nation -- Fifty shades of your brand -- The power of energy -- The middle of the road could be the end -- Afterword -- Notes -- Glossary -- Index.

Subjects

broader terms Cibles (Marketing) Génération Internet Generation Y. Jeunes adultes consommateurs -- Attitud… Parents Target marketing Young adult consumers -- Attitudes