Simply marketing communications

Simply marketing communications

by Fill, Chris

Type Book
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This title seeks to provide a suitably consistant appraisal of the ever-expanding world of marketing communications. The two main themes running through the text concern relationship marketing and integrated communications.

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Title Statements

  • Full title :Simply marketing communications / Chris Fill.

Summary

This title seeks to provide a suitably consistant appraisal of the ever-expanding world of marketing communications. The two main themes running through the text concern relationship marketing and integrated communications.

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Edition Statements

  • Publication Date:2006.

Publication Statements

  • Publisher(s):FT/Prentice Hall
  • Place of Publication:Harlow
  • Language:eng
  • Publication Date:2006.

Notes

Title from e-book title screen (viewed October 15, 2007).

The Physical Object

  • Description:1 online resource (xxiii, 410 p. :) : col. ill.

Edition Identifiers

  • ISBN:9786610602179, 6610602174
  • oclc:on1159644672
  • LC Classification:HF5415.123
  • Dewey Decimal:658.802

Subjects

Communication en marketing Communication in marketing Marknadsföring

Writers

Fill, Chris

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