Spent: sex, evolution, and consumer behavior

by Miller, Geoffrey

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Title Statements

Full title :Spent : sex, evolution, and consumer behavior / Geoffrey Miller.

Edition Statements

Publication Date:2009.

Publication Statements

Publisher(s):Viking
Place of Publication:New York
Language:eng
Publication Date:2009.

The Physical Object

Description:1 v. (374 p.) ; : 24 cm

Edition Identifiers

ISBN:9780670020621, 0670020621
oclc:ocn690675756
LC Classification:HB801
Dewey Decimal:339.4/7

Darwin goes to the mall -- The genius of marketing -- Why marketing is central to culture -- This is your brain on money -- The fundamental consumerist delusion -- Flaunting fitness -- Conspicuous waste, precision, and reputation -- Self-branding bodies, self-marketing minds -- The central six -- Traits that consumers flaunt and marketers ignore -- General intelligence -- Openness -- Conscientiousness -- Agreeableness -- The centrifugal soul -- The will to display -- Legalizing freedom -- Exercises for the reader.

Subjects

comportement du consommateur comportement du consommateur -- consomm… Consommateurs -- Comportement Consommateurs -- Guides, manuels, etc. … Consommateurs -- Préférences Consommation Consommation (Économie politique) -- Gu… Consommation (Économie politique) -- Pr… Consumer behavior Consumer behavior -- Handbooks, manuals… Consumption (Economics) Consumption (Economics) -- Handbooks, m… Consumption (Economics) -- Problems, ex…