Status Update

Status Update: Celebrity

by Marwick, Alice E.

Type Book
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"Social media technologies such as YouTube, Twitter, and Facebook promised a new participatory online culture. Yet, technology insider Alice Marwick contends in this insightful book, "Web 2.0" only encouraged a preoccupation with status and attention. Her original research--which includes conversations with entrepreneurs, Internet celebrities, and Silicon Valley journalists--explores the culture and ideology of San Francisco's tech community in the period between the dot com boom and the App st…

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Title Statements

  • Full title :Status Update : Celebrity.

Summary

"Social media technologies such as YouTube, Twitter, and Facebook promised a new participatory online culture. Yet, technology insider Alice Marwick contends in this insightful book, "Web 2.0" only encouraged a preoccupation with status and attention. Her original research--which includes conversations with entrepreneurs, Internet celebrities, and Silicon Valley journalists--explores the culture and ideology of San Francisco's tech community in the period between the dot com boom and the App store, when the city was the world's center of social media development. Marwick argues that early revolutionary goals have failed to materialize: while many continue to view social media as democratic, these technologies instead turn users into marketers and self-promoters, and leave technology companies poised to violate privacy and to prioritize profits over participation. Marwick analyzes status-building techniques--such as self-branding, micro-celebrity, and life-streaming--to show that Web 2.0 did not provide a cultural revolution, but only furthered inequality and reinforced traditional social stratification, demarcated by race, class, and gender." -- Publisher's description.

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Edition Statements

  • Publication Date:2015.

Publication Statements

The Physical Object

  • Description:368 pages : : 1 black and white illustration ; : 24 x 16 cm

Edition Identifiers

  • ISBN:030020938X, 9780300209389, 0300176724, 9780300176728
  • oclc:ocn904809638
  • LC Classification:TK5105.88817.M36
  • Dewey Decimal:305.5

Table of Contents

Introduction -- A cultural history of Web 2.0 -- Leaders and followers : status in the tech scene -- The fabulous lives of micro-celebrities -- Self-branding : the (safe for work) self -- Lifestreaming: we live in public -- Designed in California: entrepreneurship and the myths of Web 2.0 -- Conclusion

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Subjects

advertising branding Branding (Marketing) Célébrités Celebrities Médias sociaux Publicité publicity social media social status statut social Stratégie de marque Web 2.0

Writers

Marwick, Alice E.

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