Strategic marketing

Strategic marketing

by Mooradian, Todd A.

Type Book
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Title Statements

  • Full title :Strategic marketing / Todd Mooradian; Kurt Matzler; Larry Ring

Edition Statements

  • Publication Date:c 2014
  • Edition:1. ed., new internat. ed

Publication Statements

  • Publisher(s):Pearson
  • Place of Publication:Harlow
  • Language:eng
  • Publication Date:c 2014

The Physical Object

  • Description:IV, 428 Seiten : Illustrationen, Diagramme : 24 cm

Edition Identifiers

  • ISBN:1292020563, 9781292020563
  • oclc:ocn935107288
  • LC Classification:HF5415.13
  • Dewey Decimal:658.8/02

Subjects

Marketing Strategic planning Strategische Planung

Writers

Mooradian, Todd A. Matzler, Kurt Ring, Larry

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