The product manager's handbook

The product manager's handbook

by Gorchels, Linda

Type Book
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The go-to guide for creating and managing a fully integrated product lifecycle--updated with critical information about innovative new tools and evolving customer perceptions. It features expanded coverage of product development processes, intelligence-gathering techniques (including social media), and a greater emphasis on international issues. This resource proves that the techniques and tools product managers use are similar - regardless of what industry they work in and what kind of product…

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Title Statements

  • Full title :The product manager's handbook / Linda Gorchels.

Summary

The go-to guide for creating and managing a fully integrated product lifecycle--updated with critical information about innovative new tools and evolving customer perceptions. It features expanded coverage of product development processes, intelligence-gathering techniques (including social media), and a greater emphasis on international issues. This resource proves that the techniques and tools product managers use are similar - regardless of what industry they work in and what kind of products they manage. Simply put, this book has everything you need for superior job performance - whether you manage consumer or business-to-business products created by an organization that is hierarchical or horizontal.

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Edition Statements

  • Publication Date:2012.
  • Edition:4th ed

Publication Statements

  • Publisher(s):McGraw-Hill
  • Place of Publication:New York, NY
  • Language:eng
  • Publication Date:2012.

The Physical Object

  • Description:VIII, 392 Seiten : : Illustrationen, Diagramme

Edition Identifiers

  • ISBN:0071772987, 9780071772983, 9780071773416, 007177341X
  • oclc:ocn756343725
  • LC Classification:HF5415.15

Subjects

New products--Marketing Product management Produits commerciaux -- Gestion Produktmanagement produktpolitik

Writers

Gorchels, Linda

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