Traction: a startup guide to getting customers

by Weinberg, Gabriel R., (Gabriel Reiter)

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Title Statements

Full title :Traction : a startup guide to getting customers / Gabriel Weinberg and Justin Mares.

Edition Statements

Publication Date:©2014
Edition:First edition

Publication Statements

Publisher(s):S-Curves Publishing
Place of Publication:Place of publication not identified
Language:eng
Publication Date:©2014

The Physical Object

Description:vi, 252 pages : : illustrations ; : 24 cm

Edition Identifiers

ISBN:9780976339601, 0976339609
oclc:ocn892966313
LC Classification:HD62.5
Dewey Decimal:658.11 WEINB

Traction channels -- The bullseye framework -- Traction thinking -- Traction testing -- Critical path -- Viral marketing -- Public relations (PR) -- Unconventional PR -- Search engine marketing -- Social & display ads -- Offline ads -- Search engine optimization -- Content marketing -- Email marketing -- Engineering as marketing -- Targeting blogs -- Business development -- Sales -- Affiliate programs -- Existing platforms -- Trade shows -- Offline events -- Speaking engagements -- Community building -- Afterword.