Trademarks, brands and competitiveness

Trademarks, brands and competitiveness

by Duguid, Paul Lopes, Teresa da Silva

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Title Statements

  • Full title :Trademarks, brands and competitiveness / edited by Teresa da Silva Lopes, Paul Duguid.

Edition Statements

  • Publication Date:2010.

Publication Statements

  • Publisher(s):Routledge
  • Place of Publication:London
  • Language:eng
  • Publication Date:2010.

The Physical Object

  • Description:xv, 248 pages ; : 24 cm.

Edition Identifiers

  • ISBN:9780415776936, 0415776937
  • oclc:ocn648080978
  • Dewey Decimal:658.827

Subjects

Brand name products branding Branding (Marketing) Competition Marques de commerce Produits de marque Stratégie de marque trademarks

Writers

Duguid, Paul Lopes, Teresa da Silva

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