Winning the reputation game

Winning the reputation game

by Dowling, Grahame R.

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Title Statements

  • Full title :Winning the reputation game / Grahame R. Dowling.

Edition Statements

  • Publication Date:2016

Publication Statements

  • Publisher(s):The MIT Press
  • Place of Publication:Cambridge, Massachusetts
  • Language:eng
  • Publication Date:2016

The Physical Object

  • Description:xi, 261 Seiten : Illustrationen

Edition Identifiers

  • ISBN:0262034468, 9780262034463
  • oclc:on1331909536
  • LC Classification:HD59.2
  • Dewey Decimal:650

Subjects

BRAND MANAGEMENT + BRAND POLICY Business strategies Corporate culture Corporate identity corporate image IMAGE (SOCIOLOGY) Organizational effectiveness Prestige Social responsibility of business Strategisches Management Unternehmen

Writers

Dowling, Grahame R.

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Files & Downloads

  • Winning the Reputation Game: Creating Stakeholder…

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