In this book, the author, a psychology professor and researcher explains the psychology of why people say yes, and how to apply these understandings. He introduces the six psychological principles that drive the human impulse to comply to the pressures of others, how to use them…
Dr. Robert Cialdini explains the six psychological principles that drive the human impulse to comply to the pressures of others and reveals how to defend oneself against manipulation.
Dr. Robert Cialdini explains the psychology of why people say "yes"--And how to apply these understandings. You'll learn the six universal principles, how to use them to become a skilled persuader -- and how to defend yourself against them.
Identifying fundamentally different approaches that managers and markets take toward establishing brands and products, a guide for globally minded professionals makes recommendations for bridging the gaps between logical and intuitive methods.
The growth formula for business has long been to increase revenues annually; but with the recent financial collapse, this once profitable model is no longer enough. Rick Kash and David Calhoun have the answer: a revolutionary demand-driven model that has already proven successfu…
Computer manufacturing is--after cars, energy production and illegal drugs--the largest industry in the world, and it's one of the last great success stories in American business. Accidental Empires is the trenchant, vastly readable history of that industry, focusing as much on …
