This title defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including advising companies on how to approach issues of corporate social responsibility.
Many books talk about brand, still more about talent, yet leading organizations are realising their identity as a service/product provider is virtually inseparable from their identity as a place that attracts, motivates and benefits from thriving talent. In Brand and Talent, aut…
Many books talk about brand, still more about talent, yet leading organizations are realising their identity as a service/product provider is virtually inseparable from their identity as a place that attracts, motivates and benefits from thriving talent. In Brand and Talent, aut…
The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of …
This practical guide to the basics of market research takes a step-by-step approach. It describes and explains the various tools and techniques available to market researchers and through clear, concise advice and real-life case studies, the basics of market research are made st…
