This book provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. It draws together each of the core marketing avenues such as content marketing, social media, search engine optimization and web analytics, to deliver a r…
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"In a 'video first' world, video is one of the most effective tools marketers can use to raise brand awareness, engage consumers, drive website traffic and increase sales. Video Marketing takes a step-by-step and in-depth look at planning and creating great video campaigns, as w…
Over the last 15 years, Coaching and Mentoring has become the go-to guide for anyone looking to develop their coaching and mentoring skills at individual, team or organizational level. Clear and accessible, it uses practical tools and best practice to demonstrate how to relate t…
This title focuses on two key techniques for managers today: coaching and mentoring. The authors help readers to develop skills and build confidence in coaching and mentoring with the help of checklists, examples and supporting theory.
For anyone looking to develop their coaching and mentoring skills at individual, team or organizational level, this clear and accessible resource uses practical tools and best practices to demonstrate how to relate theoretical models to specific situations to gain real benefits.…
For anyone looking to develop their coaching and mentoring skills at individual, team or organizational level, this clear and accessible resource uses practical tools and best practices to demonstrate how to relate theoretical models to specific situations to gain real benefits.…
This title focuses on two key techniques for managers today: coaching and mentoring. The authors help readers to develop skills and build confidence in coaching and mentoring with the help of checklists, examples and supporting theory.
Presenting human resource management strategies that have been formulated and developed by practitioners, academics and consultants, this work demonstrates how these can be implemented in a real-world context and in-line with business objectives, to effect positive and productiv…
Presenting human resource management strategies that have been formulated and developed by practitioners, academics and consultants, this work demonstrates how these can be implemented in a real-world context and in-line with business objectives, to effect positive and productiv…
Design and implement a sustainable knowledge management framework with practical guidance from the internationally recognised standard ISO 30401.
