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Becoming a partner in a professional services firm is for many ambitious fee-earners the ultimate goal. But in this challenging industry, with long hours, high pressure and even higher expectations, how do you stand out from the crowd? How do you build the most effective relatio…
Become a partner the smart way using this definitive guide to having it all - professional success and a life outside of work.
The world of data -- The four levels of analytics -- Defining data literacy -- The data literacy umbrella -- Reading and speaking the language of data -- Combining data literacy and the four levels of analytics -- The steps of data literacy learning -- The three Cs of data liter…
Marketing Communications has been listed as a "classic" by the Marketing Society. Paul Smith's and Ze Zook's understanding of marketing communications is widely acclaimed and has proved popular with students and practitioners alike. Marketing Communications explores: -social med…
Introduction: The strategic role of procurement -- Procurement and the organization : organizing for success -- The strategic procurement cycle -- Supplier relationship management -- Global sourcing -- Strategic cost management -- The impact of procurement on financial results -…
"Delivering successful procurement programs has helped businesses like Coca-Cola, IBM and P&G maximize the potential of their resources and gain the competitive advantage. Learn how to develop similar strategies, that meet the needs of the business, customers and suppliers, and …
"Delivering successful procurement programs has helped businesses like Coca-Cola, IBM and P&G maximize the potential of their resources and gain the competitive advantage. Learn how to develop similar strategies, that meet the needs of the business, customers and suppliers, and …
While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavior experts note the "say-do" gap between expressed intention and behavior. How do we explain this? What, if anything, can consumers be encouraged to do to c…
Amazon - one of the world's most valuable companies - is worth more than Walmart, Netflix, Target, Nike and Costco combined. What are the secrets to its success? How can these insights be applied to other businesses in the e-commerce sector? The retail industry is facing unprece…
"Amazon - one of the world's most valuable companies - is worth more than Walmart, Netflix, Target, Nike and Costco combined. What are the secrets to its success? How can these insights be applied to other businesses in the e-commerce sector? The retail industry is facing unprec…
Generation Z, ranging from tweens to young adults, has enormous spending power; yet it is one of the most challenging generational cohorts for brands to reach. Embodying an unrelenting relationship with information and mobile technology from a young age, Generation Z's ecosystem…
