"In Marketing 8e, student will learn how marketing has evolved into its present-day, integral business function of creating value how firms maintain value and rely on value for establishing lasting relationships with their customers. Throughout this edition, we provide numerous …
From the leading authorities in their field--the newest, most effective tools for avoiding common pitfalls while maximizing profits through active portfolio management. Whether you're a portfolio manager, financial adviser, or investing novice, this important follow-up to the cl…
From the leading authorities in their field—the newest, most effective tools for avoiding common pitfalls while maximizing profits through active portfolio management. Whether you’re a portfolio manager, financial adviser, or investing novice, this important follow-up to the cla…
Politics among nations: the struggle for power and peace
by Thompson, Kenneth Winfred, Politologe, USA, Morgenthau, Hans Joachim, Politologe, Deutschland, USA, Morgenthau, Hans Joachim, Political scientist, Germany, United States, Morgenthau, Hans Joachim, Politologue, Allemagne, Etats-Unis, Thompson, Kenneth Winfred, Politologue, Etats-Unis, Thompson, Kenneth Winfred, Political scientist, United States
Economía, sociedad y teoría de juegos
by Aguiar, Fernando, Lara, Nelson, Barragán, Julia
Administración y estrategias de precios tiene como finalidad permitir al alumno incursionar, de una manera amplia y profunda, en la variable de la mezcla de marketing más directa e interdependiente: el precio. El precio es la variable que va a suministrar a la empresa, de forma …