Marketing

Marketing

by Grewal, Dhruv

Type Book
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"In Marketing 8e, student will learn how marketing has evolved into its present-day, integral business function of creating value how firms maintain value and rely on value for establishing lasting relationships with their customers. Throughout this edition, we provide numerous examples of how students engage in marketing activities every day of their lives, either as consumers or sellers of a product or service. In addition to providing the traditional study and reinforcement tools of most pri…

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Title Statements

  • Full title :Marketing / Dhruv Grewal, PhD (Babson College), Michael Levy, PhD (Babson College).

Summary

"In Marketing 8e, student will learn how marketing has evolved into its present-day, integral business function of creating value how firms maintain value and rely on value for establishing lasting relationships with their customers. Throughout this edition, we provide numerous examples of how students engage in marketing activities every day of their lives, either as consumers or sellers of a product or service. In addition to providing the traditional study and reinforcement tools of most principles of marketing products, we also offer ways to help students think critically about and apply core concepts"

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Edition Statements

  • Publication Date:© 2022
  • Edition:Eighth edition, international student edition

Publication Statements

  • Publisher(s):McGrawHill
  • Place of Publication:New York, NY
  • Language:eng
  • Publication Date:© 2022

Notes

Enthält Literaturangaben und Index.

Auf dem Umschlag: This international student edition is for use outside of the U.S.

The Physical Object

  • Description:xliv, 686 : Illustrationen, Diagramme

Edition Identifiers

  • ISBN:9781260597592, 1260597598
  • oclc:on1256660213

Subjects

Marketing

Writers

Grewal, Dhruv Levy, Michael

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