Explains how businesses can increase their profits by appealing to poorer citizens, revealing how the lower classes have created a unique buying market with unexpected revenue potential; presents strategies to help businesses serve the poor, meet their needs, and increase their …
Presents the theory that there are commercial opportunities in the poor nations of the world for private companies, and that companies can utilize this knowledge to make profits and at the same time fight poverty.
Pt. 1. Private sector and poverty : progress during 2004-2009 -- pt. 2. The original text of the book -- pt. 3. CEO reactions to the concept and the book -- pt. 4. Case studies and CEO comments -- pt. 5. Video clips.
Presents the theory that there are commercial opportunities in the poor nations of the world for private companies, and that companies can utilize this knowledge to make profits and at the same time fight poverty.
"For many people, Islam remains a mystery. Here Bernard Lewis and Buntzie Ellis Churchill examine Islam: what its adherents believe and how their religion has shaped them, their rich and diverse cultures, and their politics over more than 14 centuries."--Jacket
Today's era of economic crisis has sent a powerful message: The age of "mercenary" capitalism is ending. We must finally embark on a new age of sustainable, stakeholder-based capitalism. While enlightened executives and policymakers understand the critical need for change, few h…
