"Every day, investments bounce wildly in response to new economic indicators: statistics that provide crucial clues about the future of the economy and the markets. Now, you can use these indicators to make smarter investment decisions, just like the professionals. You don't nee…
The principles and insights outlined in this highly engaging book have been invaluable to me in leading the marketing efforts at Victoria's Secret Stores as well as on several P&G brands. - Jill Beraud, Executive Vice President, Marketing/Limited Brands and Victoria's Secret Dif…
"Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits." "From pricing to PR, advertising to viral marketi…
"Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits." "From pricing to PR, advertising to viral marketi…
"It's more important than ever for companies to objectively assess the value of their customers. But conventional measures of "customer lifetime value" haven't been linked to overall business value and haven't been useful to senior managers. Managing Customers as Investments ove…
"It's more important than ever for companies to objectively assess the value of their customers. But conventional measures of "customer lifetime value" haven't been linked to overall business value and haven't been useful to senior managers. Managing Customers as Investments ove…
Why Even Great Companies Fail: Diagnose the Symptoms and Cure Them! Conquer-or prevent-the seven disastrous "addictions" that can destroy your company Overcome corporate denial, arrogance, complacency, "competency dependence," turf wars, and more For every executive, strategist,…
"Why do so many good companies engage in self-destructive behavior? This book identifies seven dangerous habits even well-run companies fall victim to - and helps you diagnose and break these habits before they destroy you. Through case studies from some of yesterday's most wide…
You're growing fast. You're profitable. Maybe they're even writing great things about you in the business press. But, just beneath the surface, are you incubating the seeds of disaster? It's happened over and over again, in one industry after another, to companies ranging from I…
You're growing fast. You're profitable. Maybe they're even writing great things about you in the business press. But, just beneath the surface, are you incubating the seeds of disaster? It's happened over and over again, in one industry after another, to companies ranging from I…
