"Today, virtually every organization faces massive change. Unfortunately, change is extraordinarily difficult, and most attempts to initiate and sustain it fail. In It Starts with One, J. Stewart Black and Hal B Gregersen identify the core problem: changing individuals and the "…
"Today, virtually every organization faces massive change. Unfortunately, change is extraordinarily difficult, and most attempts to initiate and sustain it fail. In It Starts with One, J. Stewart Black and Hal B Gregersen identify the core problem: changing individuals and the "…
"Marketing is part art and part science. The 'art era' was ok in the 20 th century. If you need to consistently generate growth and increased profitability in this century, you better stick with the science. When cost cutting is not enough to improve the bottom line, it is time …
"Today, marketing has clear marching orders: Drive profitable growth, and build brand equity that translates into real stockholder value. In this book, Hunter Hastings introduces the tools and techniques to help you deliver on these commitments." "You'll find guidance on topics …
"Today, marketing has clear marching orders: Drive profitable growth, and build brand equity that translates into real stockholder value. In this book, Hunter Hastings introduces the tools and techniques to help you deliver on these commitments." "You'll find guidance on topics …
Why Even Great Companies Fail: Diagnose the Symptoms and Cure Them! Conquer-or prevent-the seven disastrous "addictions" that can destroy your company Overcome corporate denial, arrogance, complacency, "competency dependence," turf wars, and more For every executive, strategist,…
"Why do so many good companies engage in self-destructive behavior? This book identifies seven dangerous habits even well-run companies fall victim to - and helps you diagnose and break these habits before they destroy you. Through case studies from some of yesterday's most wide…