"Today, marketing has clear marching orders: Drive profitable growth, and build brand equity that translates into real stockholder value. In this book, Hunter Hastings introduces the tools and techniques to help you deliver on these commitments." "You'll find guidance on topics …
"Today, marketing has clear marching orders: Drive profitable growth, and build brand equity that translates into real stockholder value. In this book, Hunter Hastings introduces the tools and techniques to help you deliver on these commitments." "You'll find guidance on topics …
What's the best way to drive fundamental, transformative change within your organization? Envision your ideal solution: then, work backwards to where you are. It's called idealized design. The authors reveal the fundamental differences between idealized design and traditional pr…
What's the best way to drive fundamental, transformative change within your organization? Envision your ideal solution: then, work backwards to where you are. It's called idealized design, and this book covers every facet of this breakthrough methodology.
Parker shows why "doing the right thing" is the most powerful rule for business success. Using the example of Southwest Airlines after 9/11--no layoffs, no pay cuts, and no-penalty, no-questions-asked refunds--Parker discusses the essential principles of respect and trust that c…
