Deze bundel bestaat uit zeven delen : Dl. I: culturele studies' benadering van gender, ras en klasse in de media. Artikelen van Jan Nederveen Pieterse, Bell Hooks, Jane Rhodes, Barbara Ehrenreich en Jacqueline Bobo. Dl. II: Advertenties en reclame; over o.a. reclame en populaire…
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"The advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade. Make yourself heard and win the attention of your target audience with the new edition of this ultimate guide.Paid Attention delivers new a…
The "accepted wisdom" in advertising is that ad campaigns are good for building long-term good will and exposure, but not for immediate sales impact. In When Ads Work, John Philip Jones argues the opposite--that well-planned and well-executed advertising campaigns can and should…
Argues that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. This book features numerous examples from ad campaigns. It demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually c…
Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the stratagems which advertisers employ to gain and retain the attention of their audience. Using Relevance Theory as a framework, she sets out the key aspects, then applies the…
Translating promotional and advertising texts
by Torresi, Ira
fromTranslation practices explained
0
Type: Book
Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages of their 60s counterparts. This text provides a study of mass culture dissemination in a post-hippie, television-obsessed nation.
No aspect of the advertising and marketing process has been more debated, more criticized, or more elusive than the measurement of advertising effectiveness. And while many measurement techniques, methodologies, and theories have appeared over the years, none has stood the test …
"Is there any public discourse left, or has advertising, with its aggressive sales techniques, usurped the role of democratic, civil debate? Beginning in the 1960s, there was a proliferation of social, political, and corporate advertising in affluent, developed nations that spok…
"Is there any public discourse left, or has advertising, with its aggressive sales techniques, usurped the role of democratic, civil debate? Beginning in the 1960s, there was a proliferation of social, political, and corporate advertising in affluent, developed nations that spok…
"Is there any public discourse left, or has advertising, with its aggressive sales techniques, usurped the role of democratic, civil debate? Beginning in the 1960s, there was a proliferation of social, political, and corporate advertising in affluent, developed nations that spok…
Beelden in reclame brengen op impliciete wijze betekenissen over die niet door woorden overgebracht kunnen worden. De visuele aspecten van reclame en hun overtuigingskracht nemen een bijzondere plaats in; zij kunnen door hun impliciete natuur claims maken die we niet zouden acce…
With 'Visual Persuasion', Paul Messaris explores the uniquely visual aspects of advertising, and the lack of social accountability which images enjoy in contrast to words, spoken or written.
"Visual Persuasion" is an exploration of the uniquely visual aspects of advertising. By virtue of their ability to simulate the appearance of the physical world, pictures can become surrogate objects of desire or emotions which ads subsequently associate with products. By exploi…
