From gender issues in Desperate Housewives, to race in Ugly Betty, gender biases in video games, and portrayals of the American family in Extreme Makeover, to analyzes of new genres like fandom and social media - no other book is so successful in engaging students in critical me…
Dan Hill is a recognized authority on the role of emotions in consumer behaviour, and an expert in facial coding. He is the founder / president of Sensory Logic, a scientific, research-based consultancy that specializes in helping companies to enhance it's 'sensory-emotional con…
Bringing together the theory and practice of advertising, this is an authoritative handbook of the research procedures which determine effective advertising.
Beelden in reclame brengen op impliciete wijze betekenissen over die niet door woorden overgebracht kunnen worden. De visuele aspecten van reclame en hun overtuigingskracht nemen een bijzondere plaats in; zij kunnen door hun impliciete natuur claims maken die we niet zouden acce…
This text provides a map of the differences and similarities between the various disciplinary approaches to images, breaking the grounds for a new interdisciplinary study of the images, in the arts, humanities and beyond.
"The Advertising Handbook is the ideal book for anyone interested in the how and why of advertising. Sean Brierley places the industry in its social, historical and political context. He explains the structure of the advertising industry and the role of those who work in it." "T…
by Mitchell, Nancy, Wells, William, Moriarty, Sandra
The book covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today. It offers extens…
"Visual evidence encompasses a diverse range of media, from painting, cartoons and photography, to film, television and documentary. The central argument of this book is that visual evidence is a key to understanding both history and the present day and should not be relegated t…
Bijdragen over feministische perspectieven in de theorie en praktijk van marketing. Bevat: Marketing and feminism: an evolving relationship / door Miriam Catterall, Pauline Maclaran en Lorna Stevens; Market feminism: the case for a paradigm shift / door Linda Scott; Have we come…
"This book describes the theory structure underlying contests, in which players expend effort and/or spend money in trying to get ahead of one another. Uniquely, this effort is sunk and cannot be recovered, regardless of whether a player wins or loses in the competition. Such in…
This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of ma…
As India celebrated the sixtieth anniversary of its independence, much praise was lavished on its emergence as a major player on the global stage. Its economic transformation and geopolitical significance as a nuclear power are matched by its globally resonant cultural resources…
Analyse van reclame, met speciale aandacht voor de psychologische achtergronden
