Unlike other sales books that focus on abstract tips or techniques, this easy-to-read book offers a science-based real-world approach that will help you dramatically increase your sales¿regardless of your level or industry. --
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In this short but powerful guide, you're going to learn how to use stories to make your presentations engaging and entertaining. Using case studies drawn from TED talks by Sir Ken Robinson, Dr. Jill Bolte Taylor, Susan Cain, Leslie Morgan Steiner, Mike Rowe and Malcom Gladwell, …
Making and experiencing stories, remembering and retelling them is something we all do. We tell stories over meals, at the water cooler, and to both friends and strangers. But how do stories work? What is it about telling and listening to stories that unites us? And, more import…
Making and experiencing stories, remembering and retelling them is something we all do. We tell stories over meals, at the water cooler, and to both friends and strangers. But how do stories work? What is it about telling and listening to stories that unites us? And, more import…
From the Publisher: Making and experiencing stories, remembering and retelling them is something we all do. We tell stories over meals, at the water cooler, and to both friends and strangers. But how do stories work? What is it about telling and listening to stories that unites …
"Global audiences are sceptical about advertising content, banner ads and promotional messaging that pushes content or products at them. In the B2B market, building an authentic brand is even more difficult and buying decisions are more complicated, take longer and are more invo…
"Global audiences are sceptical about advertising content, banner ads and promotional messaging that pushes content or products at them. In the B2B market, building an authentic brand is even more difficult and buying decisions are more complicated, take longer and are more invo…
"This workbook is an interactive guide for leaders and managers to help them tell compelling stories at work. The Organizational Storytelling Workbook offers: a critical engagement with academic debates on organizational storytelling, and a series of exercises designed to allow …
Talking the talk, walking the walk -- Maxims for organizational storytelling -- Storytelling exercises -- Researching the storyworld. "This workbook is an interactive guide for leaders and managers to help them tell compelling stories at work. The Organizational Storytelling Wo…
"This workbook is an interactive guide for leaders and managers to help them tell compelling stories at work. The Organizational Storytelling Workbook offers: a critical engagement with academic debates on organizational storytelling, and a series of exercises designed to allow …
