Forecasting Financial Markets provides a compelling insight into the psychology of trading behaviour and shows how "following the herd" can have disastrous results. It demonstrates how your ability to make money in the world's financial markets depends critically on your ability…
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"As some of today's major and complex companies are worth more than the GDPs of some countries, traditional marketing approaches, such as glossy corporate campaigns, will have limited returns. Account-based marketing, also known as client-centric marketing, treats important indi…
This textbook provides an introduction to the theory and practice of consultancy, and considers both the consulting process and industry. The book is aimed at students taking dedicated management consulting modules and work placement programmes at undergraduate and postgraduate …
'Marketing Channel Strategy' shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
In this book, top business strategist Dev Patnaik tells the story of how organizations of all kinds prosper when they tap into a power each of us already has: empathy the ability to reach outside of ourselves and connect with other people. When people inside a company develop a …
All management starts with self-management - handle fear and become an authentic leader. Often, the problem with management is not theoretical, but practical. Managers know enough about leadership, but a lot of them do not act accordingly. They know what should be done in a give…
Artificial intelligence is changing the world of work. How can HR professionals understand the variety of opportunities AI has created for the HR function and how best to implement these in their organization? This book provides the answers.From using natural language processing…
"Artificial intelligence is changing the world of work. How can HR professionals understand the variety of opportunities AI has created for the HR function and how best to implement these in their organization? This book provides the answers. From using natural language processi…
Business analysis is about identifying business needs and formulating workable solutions to business problems. It requires the widest possible array of tools and the professional ability to use each one when and where it is needed.This new edition provides a comprehensive single…
Business analysis is about identifying business needs and formulating workable solutions to business problems. It requires the widest possible array of tools and the professional ability to use each one when and where it is needed.This new edition provides a comprehensive single…
Business analysis is about identifying business needs and formulating workable solutions to business problems. It requires the widest possible array of tools and the professional ability to use each one when and where it is needed.This new edition provides a comprehensive single…
Business analysis is about identifying business needs and formulating workable solutions to business problems. It requires the widest possible array of tools and the professional ability to use each one when and where it is needed.This new edition provides a comprehensive single…
Many companies use mergers to achieve their growth goals or target technology position. To realise synergies that justify the merger transaction, an integration of the merged companies is often necessary. Such integartion takes place across company business areas (such as financ…
