In a series of brief vignettes the authors bring to life international trade and its actors, and also demonstrate that economic activity cannot be divorced from social and cultural contexts. In the process they make clear that the seemingly modern concept of economic globalisati…
In a series of brief, readable vignettes, the authors bring to life international trade and its actors--merchants and bankers, pirates and privateers, sailors and slaves, traders and tree tappers. In the process they make clear that the seemingly modern concept of economic globa…
In a series of brief vignettes the authors bring to life international trade and its actors, and also demonstrate that economic activity cannot be divorced from social and cultural contexts. In the process they make clear that the seemingly modern concept of economic globalisati…
In a series of brief, readable vignettes, the authors bring to life international trade and its actors--merchants and bankers, pirates and privateers, sailors and slaves, traders and tree tappers. In the process they make clear that the seemingly modern concept of economic globa…
This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide a historical account of the contribution of brands in consumer goods to economic growth; examine the dev…
'Trade Marks, Brands and Competitiveness' brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of ind…
Examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. This book provides an historical account of the contribution of brands in consumer goods to economic growth. It also examines the developme…
