It's easier than ever to build a new product. But developing a great product that people actually want to buy and use is another story. Build Better Products is a hands-on, step-by-step guide that helps teams incorporate strategy, empathy, design, and analytics into their develo…
A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you By one expert{u2019}s prediction, within twenty years half of Americans will have body implants that tell retailers how …
"By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the a…
"By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the a…
"By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the a…
A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they f…
"By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the a…
Use Adobe Analytics as a marketer -not a programmer! If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that y…
The Burden of Choice examines how recommendations for products, media, news, romantic partners, and even cosmetic surgery operations are produced and experienced online. Fundamentally concerned with how the recommendation has come to serve as a form of control that frames a cont…
Introduction: data fields of dreams -- A brief history of good choices -- Female labor and digital media : pattie maes and the birth of recommendation systems and social networking technologies -- Mapping the stars : Tivo, Netflix, and Digg's digital media distribution and talki…
The Burden of Choice examines how recommendations for products, media, news, romantic partners, and even cosmetic surgery operations are produced and experienced online. Fundamentally concerned with how the recommendation has come to serve as a form of control that frames a cont…
The Butterfly Effect In Competitive Markets illustrates through logical market behavior analysis how chaos in the market drives tactics among the market competitors that causes shifts in consumer preferences and guides the buying behavior. Such shifts in consumer behavior are of…
Internet giants, leading retailers, and other firms are voraciously gathering data with little oversight from anyone. In Las Vegas, no company knows the value of data better than Caesars Entertainment. Thousands of clients pour through the ever-open doors of their casinos. The s…
