"Valium. Paxil. Prozac. Prescribed by the millions each year, these medications have been hailed as wonder drugs and vilified as numbing and addictive crutches. Where did this "blockbuster drug" phenomenon come from? What factors led to the mass acceptance of tranquilizers and a…
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"Valium. Paxil. Prozac. Prescribed by the millions each year, these medications have been hailed as wonder drugs and vilified as numbing and addictive crutches. Where did this "blockbuster drug" phenomenon come from? What factors led to the mass acceptance of tranquilizers and a…
"Writing in the tradition of Louis Cheskin, one of the founding fathers of modern marketing, the authors of Making Meaning observe, define, and describe the phenomenon of the meaningful customer experience. They explain that by consciously evoking certain deeply valued meanings …
Sie sind Berater, Trainer, Speaker oder Experte in einem Spezialgebiet' Sie leiten ein Unternehmen im Dienstleistungsbereich oder sind fur dessen Marketing verantwortlich' Sie brauchen neue Auftrage' Sie mochten Ihren Marktwert steigern' Dann verschenken Sie doch einfach Ihr Wis…