"The first edition illustrated how heritage and tourism goals can be integrated into a marketing and management framework to produce sustainable cultural tourism. The current edition takes this idea further to base the discussion of cultural tourism in the theory and practice of…
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Examine cultural tourism issues from both sides of the industry! Unique in concept and content, Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management examines the relationship between the sectors that represent opposite sides of the cultural tourism …
Sustainable cultural tourism can only occur when the tourism professionals & the cultural heritage professionals form a true partnership based on understanding & appreciation of each other's merits. This book combines the different perspectives & develops a number of conceptual …
Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management examines the relationship between the sectors that represent opposite sides of the cultural tourism coin. While tourism professionals assess cultural assets for their profit potential, cultural h…
Unique in concept and content, this book examines the relationship between the sectors that represent opposite sides of the cultural tourism coin. While tourism professionals assess cultural assets for their profit potential, cultural heritage professionals judge the same assets…
Unique in concept and content, this book examines the relationship between the sectors that represent opposite sides of the cultural tourism coin. While tourism professionals assess cultural assets for their profit potential, cultural heritage professionals judge the same assets…