cultural tourism

Subject

Browse all works related to cultural tourism.

"232" Result

The main aim of this book is to provide a broad view of the issues surrounding literary tourism and to provide a theoretical and practical guide to how literary tourism is evolving and affecting the current Western tourism market. Its scope encompasses a wide array of narratives…

Heritage Marketing is a new and clearly written textbook that systematically addresses the principles of marketing as applied to the heritage sector. The 'heritage industry' and its growing importance internationally is defined, as is how it links with the study of modern touris…

Heritage Marketing is a new and clearly written textbook that systematically addresses the principles of marketing as applied to the heritage sector. The 'heritage industry' and its growing importance internationally is defined, as is how it links with the study of modern touris…

"Heritage Marketing is the first book to apply the key principles of marketing to the heritage industry. Heritage is marketed in almost every sector and the book clearly defines heritage for marketers. It then provides an important overview of the field at local, national, regio…