This textbook systematically addresses the principles of marketing as applied to the heritage sector. Chapters cover an introduction to heritage marketing, environmental factors, markets segmentation and target marketing in the heritage industry, and company heritage marketing.
"232" Result
Sort By:
Heritage Marketing is a new and clearly written textbook that systematically addresses the principles of marketing as applied to the heritage sector. The 'heritage industry' and its growing importance internationally is defined, as is how it links with the study of modern touris…
"Heritage Marketing is the first book to apply the key principles of marketing to the heritage industry. Heritage is marketed in almost every sector and the book clearly defines heritage for marketers. It then provides an important overview of the field at local, national, regio…
This thesis is an ethnography of the global belly dance community with particular reference to the transmission of dance paradigms from Cairo to the international dance community. Key words describing my topic include dance, gender, performance, group dynamics, social norms and …
The continuing fascination for the medieval -- Gazing at the Gothic: medievalism and tourism in the nineteenth and early twentieth centuries -- Medieval kingship: hollow crown or tower of strength? -- The princess in the tower? Changing representations of medieval women -- Medie…
This book examines the pervading influence of medieval culture, through an exploration of the intersections between tourism, heritage, and imaginaries of the medieval in the media. Drawing on examples from tourist destinations, heritage sites, fictional literature, television an…
This book examines the pervading influence of medieval culture, through an exploration of the intersections between tourism, heritage, and imaginaries of the medieval in the media. Drawing on examples from tourist destinations, heritage sites, fictional literature, television an…
On location: heritage cities and sites
0
Type: Book
On Location: Heritage Cities and Sites
0
Type: Book
"On Location: Heritage Cities and Sites merges the material and the social perspectives of preservation and historical interpretation in urban landscapes. The essays in this volume focus on the social life of historic cities and large-scale sites. They examine the ways that citi…
Transformational tourism: tourist perspectives
0
Type: Book
""Transformational Tourism"" deals with the important issue of how travel and tourism can change human behavior and have a positive impact on the world. The book focuses on human development in a world dominated by post-9/11 security and political challenges, economic and financ…
