Cultural tourism
"The first edition illustrated how heritage and tourism goals can be integrated into a marketing and management framework to produce sustainable cultural tourism. The current edition takes this idea further to base the discussion of cultural tourism in the theory and practice of cultural and heritage management, under the understanding that for tourism to thrive, a balanced approach to the resource base it uses must be maintained."--Back Cover.
Read More ↓Title Statements
- Full title :Cultural tourism / Hilary du Cros and Bob McKercher.
Summary
"The first edition illustrated how heritage and tourism goals can be integrated into a marketing and management framework to produce sustainable cultural tourism. The current edition takes this idea further to base the discussion of cultural tourism in the theory and practice of cultural and heritage management, under the understanding that for tourism to thrive, a balanced approach to the resource base it uses must be maintained."--Back Cover.
Read More ↓Edition Statements
- Publication Date:2015.
- Edition:Second edition
Publication Statements
- Publisher(s):Routledge
- Place of Publication:Abingdon, Oxon
- Language:eng
- Publication Date:2015.
Notes
Bob McKercher is the first author listed on the title page of the previous edition.
The Physical Object
- Description:xiii, 269 pages ; : 25 cm
Edition Identifiers
- ISBN:9780415833967, 0415833965, 9780415833974, 0415833973
- oclc:ocn900178642
- LC Classification:G156.5.H47
- Dewey Decimal:910
Table of Contents
Part A: Setting the context. Introduction: defining cultural tourism -- Issues, benefits, risks and costs -- Part B: Cultural assets. Cultural heritage management principles and practice (with special reference to World Heritage) -- Tangible cultural heritage -- Intangible cultural heritage and creative arts -- Part C: Tourism, the tourist, and stakeholders. How tourism works -- The cultural tourism market: a cultural tourism typology -- Tourist attractions system, markers, and gatekeepers -- Part D: Products. Cultural tourism products -- Assessing product potential -- Market appeal/robusticity matrix: a site specific auditing tool -- Part E: Operationalization. Framework for understanding what is necessary for a successful attractoin -- Applying planning and management frameworks -- Experience creation -- Epilogue -- Glossary.
Read More ↓Subjects
Writers
No reviews yet. Be the first to rate this work.
Related Works
more →
Cultural and tourism innovation in the digital era: sixth International IACuDiT Conference,…
International Association of Cultural and Digital Tourism., International Conference, Athens, Greece)
Marketing heritage
Files & Downloads
-
Cultural Tourism, 2nd Edition -- (.pdf)
PDF · 8.1 MB · updated
Rate & Review