Provides accountants in small and medium sized firms the tool to expand services beyond attest and compliance functions. Shows how to transition to other professional services that clients value. Provides a pro-forma business plan for mapping a three to five year plan for the tr…
Praise for The Firm of the Future "In The Firm of the Future, Paul Dunn and Ron Baker create an intellectual challenge for firm leaders. They are truly two of the best critical thinkers today. Together they provide the reader witha wealth of thought-provoking ideas. This is an i…
"In The Firm of the Future: A Guide for Accountants, Lawyers, and Other Professional Services, Paul Dunn and Ron Baker confront the tired, conventional wisdom that continues to fail its adherents, and present bold, proven strategies for restoring vitality and dynamism to the pro…
"A new data-driven approach to building customer relationships that fuel sustainable business growthIgniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and f…
Résumé : "[The authors] conducted the largest ever global study of marketing leadership, analyzing detailed original data on over 1,200 marketing leaders and more than 67,000 existing 360-degree assessments of both marketing and non-marketing business leaders. The research revea…
Résumé : "A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its autho…
