Let's face it - the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers. In this new edition of his bestselling The Ultimate Marketing Plan, …
New marketing and communication techniques are transforming how companies do business. And in this shifting world, organizations have to find new ways to reach customers. In this new edition of his top-selling The Ultimate Marketing Plan, industry expert Dan S. Kennedy integrate…
As the market place changes under the impact of the rapid transformation of information and the Internet, marketing plans are more important than ever. This title explains how to integrate social media, contacts and membership, and other tools into a complete plan that strengthe…
This text fully integrates all aspects of marketing communication, providing a thorough treatment of sales promotion, point of purchase communications and advertising media selection.
Handboek met praktische informatie voor het werven van klanten.
Imagine how effective your marketing would be if you had individual relationships with all of your customers and each had agreed to receive your company's advertising, either because they want the information or because they've been tempted by an incentive. Author Seth Godin mak…
"Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Mark…
"Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Mark…
Investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, public relations, and 'guerrilla marketing'. This book offers a fresh theory of marketing communication based upon approaching persuasion as a dyn…
This introduction to marketing explains core principles in the context of organizations, business management practice and the changing business environment. Examples and short case studies are used to bring the subject to life, emphasizing the practical aspects of the subject.