Filled with ... ideas that help you position your product, build buzz, and make money, this updated edition also includes expanded coverage on Internet marketing. This guide shows you how to put together the most promotable message possible for any product or service including: …
"Successful marketing requires more precise segmentation and more sophisticated communications with customers - the lifeblood of every business - than ever before. Expertly explaining the components of marketing automation and their application and benefit to the marketing proce…
In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisticated communications with customers--the lifeblood of every business--than ever before. Expertly explaining the components of mar…
From this book, you will learn specific techniques for making the web's two-way marketing conversation work successfully, productively, and profitably. Moran shows how to choose the right new marketing tools, craft them into an integrated strategy, and execute it, achieving unpr…
Direct marketing is becoming a key strategy for organisations to develop and maintain strong customer relationships. This method targets specific customers with personalised advertising and promotional campaigns in order to help organisations increase campaign responses and to g…
"To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars a…
Presents a guide for small business owners on successfully managing social media activity to convert traffic into sales, including tips on creating fans, turning passive content into an active conversion tool, and creating niche markets.
This book covers how to stop being a wimp and make the switch from a passive content presence into an active conversion tool; how to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service); creating raving …
Presents a guide for small business owners on successfully managing social media activity to convert traffic into sales, including tips on creating fans, turning passive content into an active conversion tool, and creating niche markets.