There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, there is a world of free and very inexpensive ways to get the word out. Free Marketing takes us through all these online tips and tricks and explains how best to promote our…
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"In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. In a recent global market study, 73% of respondents stated that ev…
Prologue: Digital networks are eating the world -- Part I. The promise: the value is in the network -- Networks have big advantages -- To be a network leader, you need to think and act differently -- Part II. The 10 principles: Creating network value -- Principle 1. Technology: …
This book presents the current state of research in information systems and digital transformation. Due to the global trend of digitalization and the impact of the Covid 19 pandemic, the need for innovative, high-quality research on information systems is higher than ever. In th…
Blockchain and bitcoin scripts / S. Prithi, Prabha Selvaraj, S. Suganthi, D. Sumathi. "The purpose of this edited book is to provide the relevant technologies and case studies in a concise format that will simplify and streamline the processing of blockchain. The goal is for th…
This book constitutes revised and selected papers from the First International Conference on Society 5.0, Society 5.0 2021, held virtually in June 2021. The 12 full papers and 3 short papers presented in this volume were thoroughly reviewed and selected from the 54 qualified sub…
""This book provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty. It also examines how to best utilize this research on consumer behavior and psychology in the digital economy"--Provided by pub…
This book introduces platform firms as unique business models. Leveraging on the early literature on network economics and strategy frameworks, this book explores how platform business firms evolve in the modern business world. Taking a strategic perspective, this book engages t…
"In 2018, the total global e-commerce market worth roughly USD 7.7 trillion. Despite the size of this economy and its extraordinary growth rate, many multinational companies paid little tax in the countries in which they did business. This is not a problem that can be ignored. D…
Innovations and developments in technology have laid the foundations for an economy based on digital goods and services--the digital economy. This book invites students and practitioners, to take an in-depth look at the impact that technological innovations such as social media,…
This book systematically summarizes China Internet development over the past 25 years, highlighting its strong impact on China's economy and society, and discussing the Chinese people's transition from beneficiaries and participants to builders, contributors and joint maintainer…
"An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy. Covering all aspects of digital marketing planning, and the latest digital marketing models, the book…
This volume comprises carefully selected and reviewed outcomes of the 12th International Workshop on Automated Negotiations (ACAN) held in Macao, 2019, in conjunction with International Joint Conference on Artificial Intelligence (IJCAI) 2019. It focuses on human aspects of auto…
This book systematically reviews world Internet development over the past 50 years, and comprehensively discusses the great contributions it has made to economic and social advances. Further, it describes the development, status and trends related to the Internet in major countr…
This open access book brings together perspectives from multiple disciplines including psychology, law, IS, and computer science on data privacy and trust in the cloud. Cloud technology has fueled rapid, dramatic technological change, enabling a level of connectivity that has ne…