Das Wort "Geschäftsmodell" ist in aller Munde. Doch was verbirgt sich dahinter? Ziel dieses Buches ist es, Licht in das Dunkel zu bringen: Es versucht, Definitionen und tragfähige Konzepte des Konstruktes "Geschäftsmodell" zu bieten und illustriert sie an verschiedenen Branchen-…
This text brings together different scholars to share their expertise on different aspects of the social side of e-Commerce and information systems and how they impact the cultural values of a society.
"This edited volume explores the diversity of experiences and expressions of 'new' ways of working. It includes studies of novel organisations of work around hacker and maker spaces, digital nomadism, co-working spaces, and gig and platform working. Through these studies, it ref…
This introduction to marketing explains core principles in the context of organizations, business management practice and the changing business environment. Examples and short case studies are used to bring the subject to life, emphasizing the practical aspects of the subject.
Management models provide a handy framework for improving business performance and making effective business decisions. This new edition provides short, practical overviews of established and cutting-edge management best practice.
The five-volume set IFIP AICT 630, 631, 632, 633, and 634 constitutes the refereed proceedings of the International IFIP WG 5.7 Conference on Advances in Production Management Systems, APMS 2021, held in Nantes, France, in September 2021.* The 378 papers presented were carefully…
"This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers: Big Data, Artificial Intelligence and Analytics in Digital Mar…
About innovation and entrepreneurship -- Framing the business -- Promotion and sales -- Delivery and operations -- Value capture -- Growth and scalability -- Intellectual property and protection -- Leadership and structure -- Key themes and summary points
This book constitutes the refereed proceedings of the Third International Conference on HCI in Mobility, Transport, and Automotive Systems, MobiTAS 2021, held as part of the 23rd International Conference, HCI International 2021, held as a virtual event, in July 2021. The total o…
