A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions-like splurging on an expensive watch-can seem far from rational. The field of behavioral…
Introducing behavioral economics : the science of making real-world choices -- Understanding choice -- Growing the economic pie : the economic importance of ethics, well-being, and culture -- When bubbles and busts and inefficiencies are possible : some behavioral insights into …
Looks at how psychological factors, including instinct, social pressure, and mental framing, influence an individual's financial and purchasing choices.
A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions-like splurging on an expensive watch-can seem far from rational. The field of behavioral…
"Revised and updated to reflect new economic realities, this is the definitive practical guide to the exciting field of behavioral economics"--Publisher description.
"Revised and updated to reflect new economic realities, this is the definitive practical guide to the exciting field of behavioral economics"--Publisher description.
"Revised and updated to reflect new economic realities, this is the definitive practical guide to the exciting field of behavioral economics"--Publisher description.
