Targeted at second year undergraduate students through to master's level post-graduate, Marketing in Tourism, Events and Food 2nd edition takes the reader through a logical examination of key marketing debates, theories and approaches and encourages them to explore their own tho…
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"SUMMARY" A guide to experience marketing within the Tourism, Hospitality, Events and Food (THEF) industries; * Looks at the specific nature of marketing within these industries using international examples and theories to evaluate the ways in which experiences; * Fully supporte…
This book examines marketing within Tourism, Hospitality, Events & Food, synthesizing the experiential approach and traditional approaches to marketing within the sector.
This new edition of a best-selling text in food product development provides a comprehensive overview of the new food product development process. Stages of development are described in detail, beginning with sources of ideas, then moving through development, final screening, an…
Incorporating the latest technologies & advances in a choesive review of all aspects of new food product development, this updated edition includes expanded discussion of the unique problems of product development for the food service industry.
"This second edition of a best-selling text provides a comprehensive overview of the new food product development process. Stages of development are described in detail, beginning with sources of ideas, and then moving through development, final screening, and introduction into …
"This new edition of a best-selling text in food product development provides a comprehensive overview of the new food product development process. Stages of development are described in detail, beginning with sources of ideas, then moving through development, final screening, a…
Transdisciplinary Case Studies on Design for Food and Sustainability, a volume in the Consumer Science and Strategic Marketing series, analyzes the interconnectivity of sustainability, food, and design, demonstrating the presence of food design in various food-related fields of …
