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Featuring examples that highlight what Web 2.0 is and how it works in different business situations, this book illustrates how today's Web technologies and uses - exemplified by companies like Google - are changing the ways companies communicate, interact and make money.
"Discover why Web 2.0 is more than a buzz phrase and far more than a passing fad. By examining Google, Flickr, Facebook, and other companies large and small, author Amy Shuen demonstrates how a Web 2.0 strategy can make your business more competitive."--Jacket
"Discover why Web 2.0 is more than a buzz phrase and far more than a passing fad. By examining Google, Flickr, Facebook, and other companies large and small, author Amy Shuen demonstrates how a Web 2.0 strategy can make your business more competitive."--BOOK JACKET.