Libraries are delivering an ever-increasing proportion of their services through the web, a trend that seems certain to continue. In order to guide purchases and appropriately distribute services and staff time, it's essential that libraries and librarians accurately track the u…
by Marek, Kate, ALA TechSource
fromLibrary technology reports
by Marek, Kate, ALA TechSource
fromLibrary technology reports
In this issue of Library Technology Reports, Kate Marek offers a practical guide to web analytics tools, explaining what librarians need to know to implement them effectively.
The importance of evaluating the usability of e-commerce websites is well recognised and this area has attracted research attention for more than a decade. Nearly all the studies that evaluated the usability of e-commerce websites employed either user-based (i.e. user testing) o…
Sams Teach Yourself Google Analytics"!in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you'll learn everything you need to use Google Analytics to accurately measure your website's performance-and im…
Google Analytics in 10 minutes.
Sams Teach Yourself Google Analytics trade in 10 Minutes gives you straight forward, practical answers when you need fast results. By working through its 10-minute lessons, you'll learn everything you need to use Google Analytics to accurately measure your website's performance …
Describes the capabilities of Google, providing information on successful searching techniques, applications, and Gmail.
"This unique guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organization. You'll learn how Google AdWords, AdSense, CRM…
This guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organization. You'll learn how Google AdWords, AdSense, CRMs, and o…
A roadmap for turning Google Analytics into a centralized marketing analysis platform With Google Analytics Integrations, expert author Daniel Waisberg shows you how to gain a more meaningful, complete view of customers that can drive growth opportunities. This in-depth guide sh…
