"Product Marketing for Technology Companies is an essential guide for any product manager looking to become successful in the ever changing and increasingly pressurized information, Communication and Technology market." "Successfully marketing products for technology companies r…
Dedicated specialist text for marketers working in the ICT industry with ready to use templates and examples.
This thesis explores the challenges and barriers that influence women's engagement with ICTs in Muslim countries, particularly in Pakistan. It examines the extent to which ICT policies, plans and strategies for 24 countries refer to women, and the implications that this has for …
The use of information communication technology (ICT) by consumers in event contexts with the aim to enhance the event experience has increased significantly in recent years. This study serves to explore how such experiences are evolving in an era driven by ubiquitous connectivi…
In recent years there has been growing enthusiasm among researchers for the promotion of online learning communities designed to support professional learning in preservice teacher education. The primary purpose of this qualitative study is to explore the role of such an online …
The UAE's labour market policy of Emiratisation is intended to replace expatriates with local workers by imposing restrictions on the employment of expatriate workers in the public sector and enforcing the private sector to employ nationals in certain types of jobs. This policy …
World-over, E-Government has been recognised as a tool for radically improving the way governments interact with their citizens. While the obvious benefits of E-Government include providing convenience and easy access to customers thereby resulting in improved services to citize…
This intrinsic case study is about people who worked in partnerships. Each of the partnerships emerged from relationships formed between the business, education, government and community sectors. A principle aim of the cross-sector partnerships was to enhance learning opportunit…
An essential factor adversely affecting the performance of construction projects is the improper handling of materials during site activities. Materials management is made problematic by materials shortages, delays in supply, price fluctuations, damage and wastage, and lack of s…
This book is primarily intended as an undergraduate text that introduces students to the impact of modern information technology on business. It focuses upon the use of information technology on organizations of all kinds, and the way this is constrained by the wider society wit…
