Product marketing for technology companies

Type Book

Rate 0.0 /5

"Product Marketing for Technology Companies is an essential guide for any product manager looking to become successful in the ever changing and increasingly pressurized information, Communication and Technology market." "Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs."--BOOK JACKET.

Details

Files

Reviews

Download

Title Statements

Full title :Product marketing for technology companies / Mark Butje.

Summary

Edition Statements

Publication Date:©2005.

Publication Statements

Publisher(s):Elsevier Butterworth-Heinemann
Place of Publication:Oxford
Language:eng
Publication Date:©2005.

Notes

Includes index.

The Physical Object

Description:xiii, 183 pages : : illustrations ; : 24 cm

Edition Identifiers

ISBN:0750659947, 9780750659949
oclc:ocm62430961
LC Classification:HF5415.153
Dewey Decimal:658.575

1. Product marketing for technology companies -- 2. The spider in the web -- 3. The product life cycle process -- 4. Mission statement for your product -- 5. Product positioning -- 6. The product adoption life cycle -- 7. The product launch -- 8. Cost price calculations -- 9. Finance for non-financials -- 10. You and the sales force -- 11. You and the engineers -- 12. If your product is a service -- 13. Managing the product portfolio -- App. I. The product plain -- App. II. Product marketing industry benchmark 2003

Subjects

High technology industries -- Marketing ICT Industries de pointe -- Marketing Information technology -- Marketing Marketing New products--Marketing Product-levenscyclus Produits nouveaux -- Commercialisation Technologie de l'information -- Marketi… Wetenschappelijke technieken