Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong. This book demonstrates a powerful, counterintuitive truth: to anticipate what people will want next, stop looking …
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"Product Marketing for Technology Companies is an essential guide for any product manager looking to become successful in the ever changing and increasingly pressurized information, Communication and Technology market." "Successfully marketing products for technology companies r…
Dedicated specialist text for marketers working in the ICT industry with ready to use templates and examples.