Product marketing for technology companies

by Butje, Mark

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Dedicated specialist text for marketers working in the ICT industry with ready to use templates and examples.

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Title Statements

Full title :Product marketing for technology companies / Mark Butje.

Summary

Dedicated specialist text for marketers working in the ICT industry with ready to use templates and examples.

Edition Statements

Publication Date:©2005.

Publication Statements

Publisher(s):Elsevier Butterworth-Heinemann
Place of Publication:Oxford
Language:eng
Publication Date:©2005.

The Physical Object

Description:1 online resource (xiii, 183 pages) : : illustrations

Edition Identifiers

ISBN:9780080480435, 0080480438, 9780750659949, 0750659947, 9781136371769, 1136371761, 9781136371714, 1136371710, 9781136371752, 1136371753, 9781138181496, 1138181498
oclc:ocn694846271
LC Classification:HF5415.153
Dewey Decimal:658.575

Figures; About the Author; Preface; Acknowledgements; Product Marketing for Technology Companies; The Spider in the Web; The Product Life Cycle Process; Mission Statement for your Product; Product Positioning; The Product Adoption Life Cycle; The Product Launch; Cost Price Calculations; Finance for Non-Financials; You and the Sales Force; You and the Engineers; If Your Product is a Service; Managing the Product Portfolio; The Product Plan.

Subjects

High technology industries -- Marketing ICT Industries de pointe -- Marketing Information technology -- Marketing Marketing New products--Marketing Product-levenscyclus Produits nouveaux -- Commercialisation Technologie de l'information -- Marketi… Wetenschappelijke technieken